Some observations on why Westjet is successful:
(1) High staff morale. They can be quite funny and it does help to brighten up an early morning flight.
(2) Monetisation of the smallest things, e.g. the cups are sponsored by Coke, the napkins have Travelodge ads on them.
(3) Cool leather seats and satellite TV system.
And a tip: When asked whether you want the pretzels or the cookies, go for the cookies (assuming you like shortbread). I asked for pretzels the first time, only to feel a little outclassed holding on to an unnamed package of pretzels vs. Peek Freans shortbread cookies. www.westjet.com
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